Google AdWords advertising is a tool where we make use of Google’s advertising channels to place your business and brand directly where your consumers are looking for you. Google AdWords offers you the opportunity to pay for the top positions in advertising real estate that will send visitors to your website.
What makes Google AdWords Advertising different from regular advertising channels is that your ads are only displayed when someone is already looking for your product or service. This results in a higher conversion rate than what can generally be seen with Search Engine Optimisation.
Google AdWords is a powerful tool if implemented by skilled hands. Therefore our team stays up to date with new Google AdWords trends and remains Google AdWords certified. This has resulted in better return on investment for our customers.
The benefits of Google AdWords include:
- Instant results – There are no delays between setting up an AdWords account and getting your adverts displayed on Google.
- Increased traffic to your site – Having your website and advert at the top of the search results page will increase the amount of visitors to your website.
- Pay-per-Click is very cost-effective – Unlike billboard advertising, you only pay for the advertising space once someone clicks on your ad.
- Results are measurable – Every click and conversion can be measured, giving you the opportunity to calculate exactly what your customer acquisition cost is.
- Highly targeted – Target your customers based on location, device, language and time. This makes sure that you communicate your message to your customers when, where and how you want to.